• Top Digital Strategists Convening
  • Latest COVID-19 Communications
  • Breakouts for Cross-sector Exchange

Digital Health Promotion Executive Leadership Summit

  • Register
    • Industry - $350
    • Government and Non-profit - $130
    • Full-time Student - $60

This Third Digital Health Promotion Executive Leadership Summit, Digital Media & Health:

 Fostering Cross-Sector Collaboration for the Public Good, convenes at a time in our global history in which multi-sector partnerships to address the COVID-19 pandemic could not be more imperative. Building on prior successful Summits in 2018 and 2019, this Third Summit reflects not only the need to prevent the spread of COVID-19, but also engage more digital strategists in strengthening their capabilities, behaviors, mindsets, and ways of working in and between sectors to protect and preserve the public’s health. We thank you for joining us to reflect, deepen your understanding, and ponder your role in bridging new collaborations.  

  • Risk Communication in the Time of COVID-19: Where Digital Suceeds... and Fails

    Contains 3 Component(s), Includes Credits Recorded On: 06/01/2020

    This presentation will address how well we have responded to the new reality of working and communicating via digital avenues and how we must adapt and innovate to the new “norm” in COVID-19 recovery.

    The COVID-19 pandemic is driving the rapid adoption of digital technologies and ways of working across every sector of society, including health care, public health, and health promotion. This presentation will address how well we have responded to the new reality of working and communicating via digital avenues and how we must adapt and innovate to the new “norm” in COVID-19 recovery.

    Scott C. Ratzan

    MD, MPA,

    Scott C. Ratzan is a pioneer in the areas of health communication, health literacy and strategic diplomacy. As CUNY SPH, Dr. Ratzan has helped develop the first fully online masters program in "Health Communication for Social Change" scheduled to begin in Fall 2020. He recently was Senior Fellow at Harvard Kennedy School where he developed Guiding Principles for Multisector Engagement for Sustainable Health.

    Dr. Ratzan is considered one of leading voices in health literacy and mobile health communication. He currently serves as Editor-in-Chief, Journal of Health Communication: International Perspectives. He is also a Member of the Board of Scientific Counselors, Centers for Disease Control and Prevention Office of Infectious Disease; RAND Health Advisory Board; Massachusetts General Hospital Center for Global Health Advisory Board. Vice-Chair, Health Business Industry Advisory Committee to the OECD. Adjunct Professor at Columbia Univ. Mailman School of Public Health. Appointments at Tufts Univ. School of Medicine and George Washington Univ. School of Public Health and Health Services.

    John P. Allegrante, PhD (Moderator)

    Professor of Health Education, Teachers College, and Adjunct Professor of Sociomedical Sciences, Mailman School of Public Health, Columbia University, and Editor Emeritus, Health Education & Behavior (Summit Program Co-chair)

    Dr. Allegrante is an applied behavioral scientist whose research focuses on health behavior, behavioral self-management, and health outcomes in chronic disease. He has conducted programs of NIH-funded research to investigate new approaches to understanding, predicting, and intervening on the barriers and facilitators of behavioral self-management of chronic disease. He is former SOPHE President and editor emeritus of SOPHE's journal, Health Education & Behavior.

    Elaine Auld, MPH, MCHES

    Chief Executive Officer, Society for Public Health Education

    Elaine Auld, MPH, MCHES, has served as SOPHE’s Chief Executive Officer since 1995, where she oversees the organization’s portfolio in professional preparation, professional development, research, and advocacy/public policy.  Over her 30+ year career, Ms. Auld has published on more than 40 journal articles and book chapters on health education’s role in community/school health education competencies, health equity, national and international workforce development, and public policy.  For the last five years, she has been involved in quality assurance in school health education, promotion of the the WSCC model, and supported the National Task Force on the Future of School Health Education.  Ms. Auld holds her MPH from the University of Michigan School of Public Health with a concentration in health behavior and is a master certified health education specialist. 

    Lorien Abroms, ScD, MA

    Professor, Department of Prevention and Community Health, George Washington University School of Public Health

    Dr. Lorien Abroms is a professor in the Department of Prevention and Community Health at the George Washington University School of Public Health. Dr. Abroms' career focuses on the application of digital communication technologies for health promotion, with an emphasis of smoking cessation. Dr. Abroms has developed and evaluated several apps and text messaging programs for smoking cessation, including Text2Quit which is offered through 1-800-QUITNOW and SmokefreeMoms which is offered through the National Cancer Institute's Smokefree.gov. At George Washington University (GW), Dr. Abroms is the founding director of the GW mHealth Collaborative, an interdisciplinary group of faculty and students in clinical medicine, public health, biostatistics, and engineering.

  • Final Evaluation & Certificate

    Contains 2 Component(s)

    Final Evaluation & Certificate

    Final Evaluation & Certificate

    Instructions to electronically complete the session evaluations needed to receive CHES/MCHES/CPH credit

    1. Sign in to your Digital Health Promotion Summit account. If you have trouble accessing your account, please contact sophe@commpartners.com. Note: You will need your CHES, MCHES, or CPH number updated in your profile.
    2. Click the Enter Sessions tab at the top of the screen. Choose the drop-down option: Agenda- [Day] and [Session] and select the sessions you would like to evaluate.
    3. Individual session evaluation links are available after each session in the Contents tab. The individual session evaluation will appear after you view the live session. If you are viewing the recording, go to the Contents tab to access the individual evaluation.
    4. Click the Fill Out Survey button to evaluate the individual session to receive CE credit. To obtain credit, you must answer all prompted questions.

    Repeat step 4 for all sessions for which you would like to receive credit.

    After adding all sessions for which you would like to receive CE credit, complete the Overall Evaluation and check your work before submitting. After you complete the Overall Evaluation, you will be able to access your certificate.

    The SOPHE Education team reports CECH to the National Commission for Health Education Credentialing (NCHEC) on a quarterly basis. The next report will be submitted on July 15th, 2020 and updated in your account by July 31st, 2020. See the schedule below for future deadline and reporting dates.

    Quarter Ends

    Deadline for Report Submission to NCHEC

    NCHEC Updates Individual Accounts

    July 1

    July 15 or by Friday, July 17th

    July 31

    October 1

    October 15 or Friday, October 16th

    October 31

    January 1

    Friday, January 15th

    January 31

    April 1

    April 15 or by Friday, April 16th

    April 30

    For questions about CE Credit, please contact education@sophe.com.

  • Addressing Misinformation in a Rapidly Changing Information Environment

    Contains 3 Component(s), Includes Credits Recorded On: 06/01/2020

    This panel will discuss the importance of understanding how health misinformation emerges, the consequences of misinformation, and what can be done to address it during emerging health crises or outbreaks like COVID-19.

    This panel will discuss the importance of understanding how health misinformation emerges, the consequences of misinformation, and what can be done to address it during emerging health crises or outbreaks like COVID-19.

    David Broniatowski, PhD

    Professor of Engineering and Applied Science, George Washington University

    Professor David Broniatowski conducts research in decision-making under risk, group decision-making, system architecture, and behavioral epidemiology. This research program draws upon a wide range of techniques including formal mathematical modeling, experimental design, automated text analysis and natural language processing, social and technical network analysis, and big data. Current projects include a text network analysis of transcripts from the US Food and Drug Administration's Circulatory Systems Advisory Panel meetings, a mathematical formalization of Fuzzy Trace Theory -- a leading theory of decision-making under risk, derivation of metrics for flexibility and controllability for complex engineered socio-technical systems, and using Twitter data to conduct surveillance of influenza infection and the resulting social response.

    Cong Yu, PhD

    Computer scientist, Google Research in NYC

    Yu is a computer scientist at Google Research in NYC and leads the Structured Data Research Group. His research interests span multiple areas, including computational journalism, health analytics, structured data mining, and applied ML and NLP. He obtained his PhD in Computer Science and Engineering from University of Michigan. At Google, he leads the research area focusing on news and misinformation related challenges, including fact checking, health content gap, and news understanding for broad applications. Working closely with Google News and YouTube, his research has led to consumer-facing product features in Google Search, News, YouTube, and Question Hub, as well as many internal technology launches. He has published 90+ technical papers and 15+ patents on those topics. He is conference keynote speaker for VLDB 2018.

    Shawn Turner, MA

    Professor, Strategic Communication at Michigan State University

    Shawn is a Professor of Strategic Communication at Michigan State University, and an on-air National Security Analyst for CNN. He previously served in several communication positions in government including Director of Communication for U.S. National Intelligence, and Deputy White House Press Secretary for National Security.

    Victoria McCullough

    Social Impact and Public Policy, Tumblr

    Victoria McCullough leads the Social Impact and Public Policy team at Tumblr focusing on cultivating partnerships with nonprofits, civil society, and other advocates to support the user safety and wellbeing of the Tumblr community. Victoria was a 2019 Fellow at the Harvard Kennedy School’s Ash Center for Technology and Democracy where she focused on the intersection of media and digital literacy and online harms. Victoria is a Board member of the Planned Parenthood Corporate Advisory Council and The Public Good Projects, a nonprofit dedicated to revolutionizing public health communications so that the business and private sector have greater impact, and communities are healthier.

    Vanessa Boudewyns (Moderator)

    Senior Scientist, RTI International and co-author, Misinformation and Mass Audiences

    Vanessa Boudewyns conducts interdisciplinary research on message design and behavior prediction and change. She has advanced skills in experimental design, survey development, quantitative data collection and analysis, process and outcome evaluations, and systematic reviews. A member of RTI’s Science in the Public Sphere Research Program, she uses theories of behavior change, information processing, and message effects to understand, develop, and evaluate mass media campaigns, advertising messages, and risk communication. More recently, Dr. Boudewyns has also applied this interdisciplinary approach to better understand the impact of misinformation and how to effectively respond to misinformation. Dr. Boudewyns has extensive experience leading federally funded experimental studies to examine consumer and health care professionals processing and understanding of prescription drug promotional materials in order to advance regulatory science. In this role, she manages, designs, conducts, and analyzes quantitative and mixed-methods research studies and disseminates results to the research community. 

    Amelia Montgomery Jamison, MAA, MPH

    Faculty Research Assistant, Maryland Center for Health Equity, University of Maryland School of Public Health

    Amelia Jamison is a Faculty Research Assistant at the Maryland Center for Health Equity.  Ms. Jamison received an MAA in applied anthropology in 2014 and an MPH in epidemiology in 2016, both from the University of Maryland.  She also earned degrees in Anthropology and History from the Pennsylvania State University. Her research interests include utilizing mixed-methods approaches to investigate racial/ethnic health disparities. In recent work, Ms. Jamison has worked with Dr. Sandra Crouse Quinn in her research focused on vaccine hesitancy and online communication.  Other projects have included covered topics including; racial disparities in adult influenza immunization, racial/ethinc and geographic disparities in infant mortality, understanding willingness to participate in genomic research, patient perspectives on oral health disparities, and aging with HIV/AIDS.


  • Intersectoral Collaboration in Action: Tackling COVID-19 Misinformation

    Contains 3 Component(s), Includes Credits Recorded On: 06/01/2020

    Moderated by Dr. Joe Smyser, CEO of PGP and summit Co-Chair, this panel will explore how different sectors have been responding to COVID-19 misinformation, and what the explosion and increasing sophistication of misinformation and disinformation portends for public health and healthcare.

    Moderated by Dr. Joe Smyser, CEO of PGP and summit Co-Chair, this panel will explore how different sectors have been responding to COVID-19 misinformation, and what the explosion and increasing sophistication of misinformation and disinformation portends for public health and healthcare.

    Joseph Smyser, PHD, MSPH (Moderator)

    CEO, The Public Good Projects (PGP)

    Dr. Joe Smyser is the CEO of The Public Good Projects (PGP), a nonprofit organization that designs and implements large-scale behavior change programs for the public good. PGP selects its work based on three criteria: will it advance public health, will it create change at a large scale, and will it be rigorously evaluated. PGP has designed several opioid awareness campaigns to date, three research studies with Google, Facebook, and The National Academies, and manages a national disease surveillance system monitoring the opioid epidemic.

    Lorien Abroms, ScD, MA

    Professor, Department of Prevention and Community Health, George Washington University School of Public Health

    Dr. Lorien Abroms is a professor in the Department of Prevention and Community Health at the George Washington University School of Public Health. Dr. Abroms' career focuses on the application of digital communication technologies for health promotion, with an emphasis of smoking cessation. Dr. Abroms has developed and evaluated several apps and text messaging programs for smoking cessation, including Text2Quit which is offered through 1-800-QUITNOW and SmokefreeMoms which is offered through the National Cancer Institute's Smokefree.gov. At George Washington University (GW), Dr. Abroms is the founding director of the GW mHealth Collaborative, an interdisciplinary group of faculty and students in clinical medicine, public health, biostatistics, and engineering.

    Sonni Efron

    President and COO, National Press Foundation

    Sonni Efron joined the National Press Foundation in Jan. 2020 as President and COO. Ms. Efron began her career at The Associated Press in Boston, followed by 20 years at the Los Angeles Times. She was a political campaign reporter, foreign correspondent in Moscow, Tokyo bureau chief, State Department correspondent in Washington, assistant op-ed editor, and editorial writer on national security. She was also a speechwriter and senior policy advisor at the State Department, where she launched the “Free The Press Campaign,” and writer in residence at the RAND Corporation, where she wrote about the declining role of facts and evidence in public discourse.

    Scott Weier

    National Director, Public Relations and Communications, Kaiser Permanente

    Scott Weir was appointed National Director of Public Relations and Communications at Kaiser Permanente in August 2018, where he leads strategic communications in public health and health care  He holds an MPH and MBA from Johns Hopkins University and is skilled in public affairs, crisis communications, media relations, corporate social responsibility, content production and social media. His prior agency experience includes working for the Glover Park Group, Avalere Health, and as a liaison to the White House.

    Brian Byrd

    Senior Program Officer, New York State Health Foundation

    As Senior Program Officer, Brian Byrd manages the New York State Foundation’s (NYSHealth’s) Special Projects Fund, a $3 million annual funding opportunity that allows NYSHealth to respond to opportunities that fit the organization’s mission, but fall outside the Foundation’s two priority areas. The Special Projects Fund also serves as an opportunity to be responsive to the changing health care environment, especially to innovative ideas that emerge from the health field.  Prior to joining NYSHealth, Mr. Byrd was the director for community partnerships for CARE, an international humanitarian organization. He was responsible for building relationships with policymakers, the media, and government and corporate officials. Before that, he was deputy director for membership affairs at the Council on Foreign Relations. Mr. Byrd has considerable experience in the health field. As a senior government relations advisor, he worked on public health policies and services in New York. He was also an assistant director with the Rockefeller Foundation, where he managed an HIV/AIDS project in Africa. Mr. Byrd holds a Bachelor of Science degree from Rutgers University and a Master of Public Administration degree from New York University’s Wagner School of Public Service. He is a member of Philanthropy New York’s PhilanthroPost editorial board and Health Policy Working Group Program Planning Committee. He serves on the board of the Overseas Press Club of America and the advisory committee for Witness.

  • Mapping the Digital Landscape

    Contains 3 Component(s), Includes Credits Recorded On: 06/02/2020

    This presentation will describe the steady integration of digital tools into health communications research and practice and the challenges and opportunities for digital strategists in advancing consumer health literacy.

    The digital landscape has rapidly transformed communication with respect to disease prevention, health promotion and health care. This presentation will describe the steady integration of digital tools into health communications research and practice and the challenges and opportunities for digital strategists in advancing consumer health literacy.

    Wen-ying Sylvia Chou, PhD, MPH

    Program Director in the Health Communication and Informatics Research Branch (HCIRB) of the Behavioral Research Program (BRP) at NCI

    Wen-Ying Sylvia Chou, PhD, MPH, is a Program Director in the Health Communication and Informatics Research Branch (HCIRB) of the Behavioral Research Program (BRP) at NCI, where she oversees and conducts research on the evolving social media landscape and its impact on public health and clinical care, with a particular focus on the consequences of exposure to health misinformation online. Her research interests include social media and health, health literacy, patient-provider communication for patients diagnosed with advanced cancer, and mixed methods research. Trained as a sociolinguist, she has expertise in qualitative analyses of health care interactions. She has led a number of NIH initiatives on the role of technology and social media in various areas of health, including funding initiatives on the impact of the changing communication landscape on substance use and addiction as well as cancer prevention and control. Dr. Chou has more than 50 scientific publications, many of which have documented health-related internet use, the impact of social media use, and the utility of qualitative and mixed methods approaches to clinical communication about cancer prognosis and goals of care. Dr. Chou came to the HCIRB from the NCI Cancer Prevention Fellowship Program. Prior to joining NCI, she obtained her M.S. and Ph.D. in Linguistics from Georgetown University. Her doctoral dissertation examined end-of-life discourse through an ethnographic and linguistic analysis of interactions between seriously-ill cancer patients and caregivers. She holds a bachelor's degree in Music (piano performance) from Santa Clara University in California and a master's degree in Public Health from the Interdisciplinary M.P.H. program at University of California, Berkeley. 

    Cam Escoffery, PhD, MPH, CHES (Moderator)

    Professor, Department of Behavioral Sciences and Health Education, Rollins School of Public Health, Emory University, and Member, Cancer Prevention and Control Research Program, Winship Cancer Institute, Emory University and

    Cam Escoffery, PhD, MPH, CHES, is Professor and co-chair of  the Department of Behavioral Sciences and Health Education at Rollins School of Public Health of Emory University. Dr. Escoffery is a member of the Cancer Prevention and Control research program at Winship Cancer Institute of Emory University. She is a member of the Strategic Planning, Community Outreach Committee and Cancer Education Committee at Winship. She is also a current member of Georgia Federation of Professional Health Educators, Inc., GA-SOPHE Chapter, American Public Health Association, Society For Public Health Education, American Evaluation Association and Atlanta-area Evaluation Association.

  • Health Information Policy on Digital Media Platforms

    Contains 3 Component(s), Includes Credits Recorded On: 06/02/2020

    This panel will explore policies of government, industry and academia as they relate to providing information to the public on social media platforms and related challenges. Each panel member will speak for 10 minutes, followed by Q & A with audience.

    Organizational policies on social media shape the health information environment. This panel will explore policies of government, industry and academia as they relate to providing information to the public on social media platforms and related challenges. Each panel member will speak for 10 minutes, followed by Q & A with audience.

    Liz Lagone, MPH

    Health Policy, Facebook

    Liz Lagone, MPH is the head of health policy at Facebook, where she advises and supports teams working on health and well-being content, resources, product policies, and new features to ensure that the company is addressing the needs of a global diverse community of users. Prior to joining Facebook, she was the Vice President of Government Programs and Behavioral Health at CipherHealth, a health technology company focused on patient engagement and outreach. Previously, as the Director of Primary Care Strategy and Improvement at New York City’s public hospital system, she designed, implemented, and managed Medicaid innovation initiatives focused on integrating primary care, behavioral health, and care management services for over 2 million New Yorkers. Liz earned her MPH from Columbia University and a BA from the University of Michigan.

    Christopher M. Jones, PharmD, DrPH, MPH, CAPT

    Senior Advisor and Associate Director for Strategy and Innovation, CDC Injury Center

    Dr. Christopher Jones currently serves as Senior Advisor to the Injury Center Director and as the Associate Director for Strategy and Innovation in the CDC Injury Center where provides strategic policy and scientific direction and coordination on a broad range of injury and violence topics including drug overdose, suicide, and adverse childhood experiences. Dr. Jones has previously held leadership positions at SAMHSA, FDA, and the Office of the Assistant Secretary for Planning and Evaluation at HHS.

    Elad Yom-Tov, PhD, MA

    Senior Principal Researcher, Microsoft Research and Visiting Assistant Professor, Technion, Israel Institute of Technology

    Elad Yom-Tov is a Senior Principal Researcher at Microsoft Research and a Visiting Assistant Professor at the Technion, Israel Institute of Technology. His work focuses on using internet data to improve health and medicine

    Annice Kim, PhD, MPH

    Senior Scientist and Director of the Health Media Impact and Digital Analytics Program, RTI International

    Annice Kim, PhD is Senior Scientist and Director of the Health Media Impact and Digital Analytics Program at RTI International. Dr. Kim analyzes emerging public health issues on social media and evaluates the impact of digital health education campaigns for state and federal health agencies including the FDA and CDC

    Jeanine Guidry, PhD (Moderator)

    Assistant Professor, Richard T. Robertson School of Media and Culture, Virginia Commonwealth University

    Originally from the Netherlands, Dr. Jeanine Guidry is an assistant professor at the Richard T. Robertson School of Media and Culture, as well as the Director of the Media+Health Lab, both at Virginia Commonwealth University. Her research agenda focuses on the use of visual social media and mobile technology in health, risk, and crisis communication and message design, with a specific focus on online communication about infectious diseases and vaccines. Her work has been published in Vaccine, Emerging Infectious Diseases, Health Communication, American Behavioral Scientist, and Health Education and Behavior, among others. Jeanine received her Ph.D. in Social and Behavioral Sciences from the Department of Health Behavior and Policy in the School of Medicine at VCU, her M.S. in Health Sciences from Maastricht University in the Netherlands, and her M.P.S. in Strategic Public Relations from George Washington University.

  • Digital Media Issues for Children and Adolescents

    Contains 3 Component(s), Includes Credits Recorded On: 06/02/2020

    This panel will address contemporary research findings on the benefits and risks of different digital media to the health of children and teens. Each panel member will speak for 10 minutes, followed by Q & A with audience.

    Today’s children and adolescents are engaged in both traditional media, such as television, and new forms of interactive and social media. This panel will address contemporary research findings on the benefits and risks of different digital media to the health of children and teens. Each panel member will speak for 10 minutes, followed by Q & A with audience.

    Ellen Wartella, PhD

    Sheikh Hamad bin Khalifa Al-Thani Professor of Communication, Professor of Psychology, Professor of Human Development and Social Policy

    Ellen Wartella researches the effects of media on children and adolescents, and the impact of food marketing in the childhood obesity crisis. Wartella sits on a number of national boards advising on the influence of media on children's health. Currently she is a co-principal investigator on a five-year multi-site research project looking at the effect of digital media on very young children funded by the National Research Foundation. She was a co-principal investigator on the National TV Violence Study (1995-1998) and a co-principal investigator of the Children's Digital Media Center project funded by the National Science Foundation (2001-2006).

    Dina L. G. Borzekowski, EdD

    Research Professor, Department of Behavioral and Community Health, University of Maryland School of Public Health

    Dina L.G. Borzekowski is an internationally recognized expert in the area of children, media, and health.  In July 2013, Dr. Borzekowski joined the faculty at the School of Public Health at the University of Maryland - as a full Research Professor in the Department of Behavioral and Community Health.  In July 2018, Dr. Borzekowski was named the Interim Director of the Global Health Initiative at the UMD School of Public Health. Prior to coming to College Park, Dr. Borzekowski was at the Johns Hopkins Bloomberg School of Public Health from 2001 to 2013.  Dr. Borzekowski’s domestic and international research involves studying how youth come to use media and how media has an impact on the health and well-being of children and adolescents. Some of her most fun and meaningful work has been with children's media producers (Sesame Workshop, Ubongo Kids), developing and evaluating international health communication interventions for some of the world’s most vulnerable children.

    Dan Romer, PhD

    Research Director, Annenberg Public Policy Center of the University of Pennsylvania

    Dan Romer, PhD is the research director of the Annenberg Public Policy Center of the University of Pennsylvania, where he conducts research on social determinants of young people’s decision making as it affects their health and well-being. For this meeting, he will discuss difficulties in implementing media policies that influence the spread of both misleading and helpful information for the health and well-being of adolescents and young adults.

    Amita N. Vyas, PhD, MHS

    Associate Professor, Director, Maternal & Child Health Program, Editor-in-Chief, Women's Health Issues, George Washington University, School of Public Health

    Amita N. Vyas, PhD, MHS, is a tenured Associate Professor at the George Washington University School of Public Health and Health Services. Dr. Vyas earned her Masters in Demography at the Johns Hopkins University Bloomberg School of Public Health and then continued her studies at Johns Hopkins earning her doctorate in Population and Family Health Sciences, receiving awards for outstanding academic achievement. She is the Director of the Maternal & Child Health Masters in Public Health program, and her work focuses on health issues facing girls and women in the U.S. and around the world. She is the Director of the Maternal & Child Health Masters in Public Health program, and mentors dozens of students each year. Dr. Vyas served as President of the Network of South Asian Professionals; was a founding board member of the South Asian Public Health Association, where she co-edited the first ever “Brown Paper”; and she has served on the Board of Directors for D.C. Campaign to Prevent Teen Pregnancy. Dr. Vyas is the recipient of several awards including the George Washington University Bender Teaching Award; the National Delta-Omega Honor Society Award for Innovative Curriculum; and was selected for the Impact Center’s National Women’s Leadership Fellowship. In 2007, Dr. Vyas founded the Global India Fund, a non-profit organization committed to inspiring global philanthropy and investing in programs for girls and women in India. Currently Dr. Vyas is a producer for the Girl Rising India Film.

    Joseph Smyser, PHD, MSPH (Moderator)

    CEO, The Public Good Projects (PGP)

    Dr. Joe Smyser is the CEO of The Public Good Projects (PGP), a nonprofit organization that designs and implements large-scale behavior change programs for the public good. PGP selects its work based on three criteria: will it advance public health, will it create change at a large scale, and will it be rigorously evaluated. PGP has designed several opioid awareness campaigns to date, three research studies with Google, Facebook, and The National Academies, and manages a national disease surveillance system monitoring the opioid epidemic.

  • Innovations in Digital Media for Behavior Change in Low- and Middle-Income Countries

    Contains 3 Component(s), Includes Credits

    This session presents an overview of issues in the field, conceptual and theoretical perspectives on how digital tools can be leveraged in LMIC, and addresses evidence- and theory-based case studies of digital media in vaccination/immunization, family planning, water and sanitation, and emergency response.

    Communication and intervention designed to change behavior in low- and middle-income countries (LMIC) increasingly use digital media tools to achieve system-level, community, and individual outcomes. However, the circumstances in LMIC differ in important ways from highly resourced countries (as defined by the World Bank and other entities) that affects HOW and for WHAT PURPOSE digital media are applied in program. This session presents an overview of issues in the field, conceptual and theoretical perspectives on how digital tools can be leveraged in LMIC, and addresses evidence- and theory-based case studies of digital media in vaccination/immunization, family planning, water and sanitation, and emergency response.

    W. Douglas Evans, PhD

    Professor at the Milken Institute School of Public Health, George Washington University

    W. Douglas Evans is currently a Professor at the Milken Institute School of Public Health, George Washington University. Dr. Evans does research on Social and Behavior Change Communication, Social Marketing, Digital Health, Branding, and Applied Experimental Research Methods. He has ongoing projects funded by the National Institutes of Health and major foundations, and he works both in the United States and in Low and Middle Income Countries worldwide. He has published over 160 peer-reviewed journal articles, books, and chapters on behavior change methodologies including social marketing and health communication. He has ongoing studies and projects in sub-Saharan Africa and South Asia, including programs that apply marketing communication and branding strategies to change social norms related to multiple behaviors. Dr. Evans has current and recent projects focused on eliminating female genital mutilation and cutting, promoting modern cookstove adoption and use, promote vaccination, and consistent use of modern family planning and contraceptive methods

    Molly Canty, MSc

    Director of Innovation Grants & Partnerships, Dimagi, Inc.

    Molly Canty is the Director of Innovation Grants & Partnerships at Dimagi, Inc. She is based in Washington, DC where she focuses on strategic partnerships and innovative program design for digital solutions. She also leads global strategy for mLabour, Dimagi’s digital tool for improved intrapartum care. Prior to this, Molly worked for Dimagi in Cape Town, South Africa for several years, where she specialized in project management and implementation for maternal and reproductive health programs. 

    Annie Feighery

    MPA, EdD

    Dr. Annie Feighery is a behavioral health scientist specializing in management systems, water, and health. She is the co-founder and CEO of mWater, a tech startup that leverages real-time, cloud-based management tools to catalyze the work of health professionals and governments around the world. mWater is a free platform used to map and monitor critical points of infrastructure including water sources and sanitation facilities. In eight years, the platform has grown to serve 12 national governments and thousands of local governments in 174 countries. Last year, mWater expanded to the brand Solstice. Marking the first data point humans monitored to understand their world, Solstice provides a data-centric operating system for healthcare facilities, complex emergencies, and researchers. Dr. Feighery is the mother of three children.

    John P. Allegrante, PhD (Moderator)

    Professor of Health Education, Teachers College, and Adjunct Professor of Sociomedical Sciences, Mailman School of Public Health, Columbia University, and Editor Emeritus, Health Education & Behavior (Summit Program Co-chair)

    Dr. Allegrante is an applied behavioral scientist whose research focuses on health behavior, behavioral self-management, and health outcomes in chronic disease. He has conducted programs of NIH-funded research to investigate new approaches to understanding, predicting, and intervening on the barriers and facilitators of behavioral self-management of chronic disease. He is former SOPHE President and editor emeritus of SOPHE's journal, Health Education & Behavior.

    Joseph Smyser, PHD, MSPH

    CEO, The Public Good Projects (PGP)

    Dr. Joe Smyser is the CEO of The Public Good Projects (PGP), a nonprofit organization that designs and implements large-scale behavior change programs for the public good. PGP selects its work based on three criteria: will it advance public health, will it create change at a large scale, and will it be rigorously evaluated. PGP has designed several opioid awareness campaigns to date, three research studies with Google, Facebook, and The National Academies, and manages a national disease surveillance system monitoring the opioid epidemic.

  • The Impact of Digital Media on Health Equity

    Contains 3 Component(s), Includes Credits Recorded On: 06/03/2020

    This presentation will examine how health information technologies impact health disparities and cautions to avoid the potential for bias and discrimination in predictive precision medicine.

    The explosion and continued evolution of health information technologies have important social, cultural, and ethical implications for society. This presentation will examine how health information technologies impact health disparities and cautions to avoid the potential for bias and discrimination in predictive precision medicine.

    Kadija Ferryman, PhD

    Industry Assistant Professor, New York University Tandon School of Engineering

    Dr. Kadija Ferryman is a cultural anthropologist who studies the social, cultural, and ethical implications of health information technologies. Specifically, her research examines the impacts of health risk prediction technologies as they relate to marginalized groups. She is currently a Researcher at the Data & Society Research Institute in New York where she leads the Fairness in Precision Medicine research study, which examines the potential for bias and discrimination in predictive precision medicine. She is also a Mozilla Fellow and will be examining how health information technologies address health disparities. 

    William Riley, PhD,

    Director, Office of Behavioral and Social Sciences Research, National Institutes of Health

  • Patient Engagement Using Digital Strategies

    Contains 3 Component(s), Includes Credits

    This panel will explore strategies for engaging patients in digital initiatives, from allowing patients to access their own health data to reaching patients via novel methods and deploying wearable devices that collect and tabulate personal sensor data.

    Successful digital health initiatives do more than simply provide information to patients and consumers through digital channels: They fully engage patients in the initiative and invite patients to be partners in their own healthcare. This panel will explore strategies for engaging patients in digital initiatives, from allowing patients to access their own health data to reaching patients via novel methods and deploying wearable devices that collect and tabulate personal sensor data.

    Satasuk Joy Bhosai, MD, MPH

    Chief of Digital Health & Strategy, Duke Clinical Research Institute (DCRI), Associate Director, Duke Global Health Innovation Center, and Associate Director, Duke Innovations in Healthcare

    Dr. Satasuk Joy Bhosai is inspired by innovations that address gaps in access to high-quality care. She currently serves as Chief of Digital Health and Strategy for the Duke Clinical Research Institute Innovations group and is an Associate Director of the Duke Global Health Innovation Center. Through previous public health work in Africa and Asia, she developed innovations focused on improving access to health services that were used for clinical trials supported by Gates Foundation, Fogarty, and World Bank groups. She then served as CEO of ChatrHealth, a health tech organization dedicated to developing patient safety and communication tools deployed across both academic and private health system settings. She has also worked with Health 2.0 (a HIMSS company), directing a program that paired large industry leaders with health tech start-ups. She also serves on the World Health Organization Digital Health Expert Committee. Joy is an alumnus of Pomona College, a previous Fulbright Scholar at the NCI in Thailand, and received a Masters of Public Health from Yale focusing on global health and management. Joy then received an MD with distinction from UCSF, where she completed the global health pathways concentration and completed her residency at Duke. She spends some of her clinical time as a hospital medicine physician. 

    Sherine El-Toukhy, PhD, MA

    Earl Stadtman tenure-track investigator and an NIH Distinguished Scholar in the Division of Intramural Research of The National Institute on Minority Health and Health Disparities (NIMHD)

    Dr. El-Toukhy has a decade's worth of experience in health communication campaigns and interventions funded by national and international organizations such as the Egyptian Ministry of Health and Population, Ministry of Environment, UNICEF, and USAID. Her research is aimed at leveraging health information technologies to improve minority health and reduce health disparities.She is a recipient of several research awards including a visiting scholar award from Cairo University, Egypt; a William R. Kenan Jr. fellowship from the University of North Carolina at Chapel Hill; the 2013 Health Dissertation of the Year award from the National Communication Association and the International Communication Association; and three top-paper awards. Her work has appeared in journals such as Pediatrics, Tobacco Control, and Preventive Medicine. Her research has been funded by The National Science Foundation and The National Institute on Minority Health and Health Disparities. 

    Lorien Abroms, ScD, MA

    Professor, Department of Prevention and Community Health, George Washington University School of Public Health

    Dr. Lorien Abroms is a professor in the Department of Prevention and Community Health at the George Washington University School of Public Health. Dr. Abroms' career focuses on the application of digital communication technologies for health promotion, with an emphasis of smoking cessation. Dr. Abroms has developed and evaluated several apps and text messaging programs for smoking cessation, including Text2Quit which is offered through 1-800-QUITNOW and SmokefreeMoms which is offered through the National Cancer Institute's Smokefree.gov. At George Washington University (GW), Dr. Abroms is the founding director of the GW mHealth Collaborative, an interdisciplinary group of faculty and students in clinical medicine, public health, biostatistics, and engineering.

    Robert Furberg, PhD, MBA

    Senior Clinical Informaticist at RTI International

    Dr. Robert Furberg, a Senior Clinical Informaticist at RTI International, studies how emerging technologies, such as smartphones and wearable devices, can be used to support clinical and public health interventions. His current work examines how personal sensor data can be used for large scale observation, intervention tailoring, and public health surveillance.

    Doug Rupert, MPH

    Health Communications Scientist, RTI International

    Doug Rupert has a dual background in communication and public health. Mr. Rupert specializes in researching, designing, and evaluating health communication and social marketing campaigns on a variety of topics, including prescription and over-the-counter (OTC) medications, cancer prevention and survivorship, unintentional injury, environmental health, patient-provider communication, and mobile and online health.  He has led the conceptualization, pretesting, and implementation of multiple health messages, materials, and campaigns and he has conducted process and outcome evaluations to assess program impact. Mr. Rupert has extensive experience in mixed-methods research, combining quantitative and qualitative data to explore individuals’ information needs, evaluate campaign effectiveness, and understand how and why individuals make certain health decisions.