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Risk Communication in the Time of COVID-19: Where Digital Suceeds... and Fails

Recorded On: 06/01/2020

The COVID-19 pandemic is driving the rapid adoption of digital technologies and ways of working across every sector of society, including health care, public health, and health promotion. This presentation will address how well we have responded to the new reality of working and communicating via digital avenues and how we must adapt and innovate to the new “norm” in COVID-19 recovery.

Scott C. Ratzan

MD, MPA,

Scott C. Ratzan is a pioneer in the areas of health communication, health literacy and strategic diplomacy. As CUNY SPH, Dr. Ratzan has helped develop the first fully online masters program in "Health Communication for Social Change" scheduled to begin in Fall 2020. He recently was Senior Fellow at Harvard Kennedy School where he developed Guiding Principles for Multisector Engagement for Sustainable Health.

Dr. Ratzan is considered one of leading voices in health literacy and mobile health communication. He currently serves as Editor-in-Chief, Journal of Health Communication: International Perspectives. He is also a Member of the Board of Scientific Counselors, Centers for Disease Control and Prevention Office of Infectious Disease; RAND Health Advisory Board; Massachusetts General Hospital Center for Global Health Advisory Board. Vice-Chair, Health Business Industry Advisory Committee to the OECD. Adjunct Professor at Columbia Univ. Mailman School of Public Health. Appointments at Tufts Univ. School of Medicine and George Washington Univ. School of Public Health and Health Services.

John P. Allegrante, PhD (Moderator)

Professor of Health Education, Teachers College, and Adjunct Professor of Sociomedical Sciences, Mailman School of Public Health, Columbia University, and Editor Emeritus, Health Education & Behavior (Summit Program Co-chair)

Dr. Allegrante is an applied behavioral scientist whose research focuses on health behavior, behavioral self-management, and health outcomes in chronic disease. He has conducted programs of NIH-funded research to investigate new approaches to understanding, predicting, and intervening on the barriers and facilitators of behavioral self-management of chronic disease. He is former SOPHE President and editor emeritus of SOPHE's journal, Health Education & Behavior.

Elaine Auld, MPH, MCHES

Chief Executive Officer, Society for Public Health Education

Elaine Auld, MPH, MCHES, has served as SOPHE’s Chief Executive Officer since 1995, where she oversees the organization’s portfolio in professional preparation, professional development, research, and advocacy/public policy.  Over her 30+ year career, Ms. Auld has published on more than 40 journal articles and book chapters on health education’s role in community/school health education competencies, health equity, national and international workforce development, and public policy.  For the last five years, she has been involved in quality assurance in school health education, promotion of the the WSCC model, and supported the National Task Force on the Future of School Health Education.  Ms. Auld holds her MPH from the University of Michigan School of Public Health with a concentration in health behavior and is a master certified health education specialist. 

Lorien Abroms, ScD, MA

Professor, Department of Prevention and Community Health, George Washington University School of Public Health

Dr. Lorien Abroms is a professor in the Department of Prevention and Community Health at the George Washington University School of Public Health. Dr. Abroms' career focuses on the application of digital communication technologies for health promotion, with an emphasis of smoking cessation. Dr. Abroms has developed and evaluated several apps and text messaging programs for smoking cessation, including Text2Quit which is offered through 1-800-QUITNOW and SmokefreeMoms which is offered through the National Cancer Institute's Smokefree.gov. At George Washington University (GW), Dr. Abroms is the founding director of the GW mHealth Collaborative, an interdisciplinary group of faculty and students in clinical medicine, public health, biostatistics, and engineering.

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Risk Communication in the Time of COVID-19: Where Digital Succeeds... and Fails
06/01/2020 at 12:00 PM (EDT)   |  60 minutes
06/01/2020 at 12:00 PM (EDT)   |  60 minutes The COVID-19 pandemic is driving the rapid adoption of digital technologies and ways of working across every sector of society, including health care, public health, and health promotion. This presentation will address how well we have responded to the new reality of working and communicating via digital avenues and how we must adapt and innovate to the new “norm” in COVID-19 recovery.
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CECH Credit
0.75 Entry CECH credits  |  No certificate available
0.75 Entry CECH credits  |  No certificate available